In this self-directed passion project, I developed an all-natural, handmade skincare product—whipped body butter. It was made with only the most essential ingredients and came in six aromatherapy formulas. The new bodycare brand needed an identity that reflected the minimalist ideals of the product itself.
Pearl Bodycare drew its inspiration from pearls, an ancient symbol of natural beauty and purity. As such, the visual identity, packaging, and website were developed to reflect the brand values of relaxation, simplicity, ritual, and luxury, focusing in on only three brand colors and natural photography. Leaving a little room for playfulness, the packaging features an organic pearl sketch that bounces around from label to label.
