Global G.L.O.W. is a nonprofit that creates programs to mentor and empower girls to advocate for themselves and their communities. It needed a brand to help raise its profile and inspire its audience, and it needed sub-brand identities for three of its programs. Global G.L.O.W. loved its logo, but with a small color palette and unclear guidelines, the brand felt limiting and difficult to implement.
The color palette was rounded out with more contrast, and a system of circles inspired by the logo became the primary graphic device, leading to a visual identity system with more breadth and flexibility. With an expanded brand toolkit that could work for various use cases, Global G.L.O.W. is ready to connect with its audiences of young girls and donors alike.
The sub-brands needed to be unique while remaining a cohesive part of Global G.L.O.W. So, the glowing rings from the main logo became a key feature for the icons, and each sub-brand was assigned a unique color palette based on one of G.L.O.W.’s primary colors.
The primary brand language was expanded for the OctobHER campaign, a month-long celebration for International Day of the Girl. With a new logo and color palette connected to the primary Global G.L.O.W. brand, the campaign was designed to inspire its audience year after year.
