Funraise

Funraise provides exceptional and friendly fundraising technology and aims to be the go-to choice for nonprofits. Founded by a group of fundraisers, it offers unique support, flexibility, and a bit of fun to its customers as they build movements to transform the world. They needed a visual identity to help them to stand out in a crowded industry as a trustworthy and innovative solution for the future of fundraising.

Funraise was built for nonprofits by nonprofit people, and we designed this identity to be a true reflection of their unique understanding. A minimal primary color palette and modular system of shapes and textures reflect simplicity, structure, grit, and playfulness. We applied friendly updates to the logo, icon, and typography, and created room for little surprises along the way. Our new office was built out and designed to be an extension of the refreshed brand. While the bright and open working space reflects the primary blue palette, the vibrant meeting rooms reflect the colorful range of features available on the Funraise platform. The result is a visual language that has the power to scale with flexibility as Funraise continues to grow.