Funraise provides exceptional and friendly fundraising technology and aims to be the go-to choice for nonprofits. After reaching Series A funding, it needed a refreshed visual identity to stand out in a crowded industry as a trustworthy and innovative solution for the future of fundraising.
Funraise was built for nonprofits by nonprofit people, and the new identity was designed to be a true reflection of its unique understanding. We built a modular system of shapes and textures, reflecting the attributes of structure and playfulness, and inspired by the flexible tech platform that empowers nonprofits to build movements.
Friendly updates were applied to the logo and icon, and the core blue was expanded into a full spectrum palette, retaining brand recognition while creating room for growth. The result is a visual language that has the power to scale with flexibility as Funraise continues to grow.
Funraise has experienced consistent year-over-year revenue and customer growth.
We designed the 2019 Giving Tuesday campaign with the new brand identity. It included helpful tips, a campaign calendar, communications templates, and real customer examples of successful past campaigns. The campaign comprised of website graphics, social media images, display ads, newsletters, and promotional emails.
